行思课堂 万科设计 | Experiential Career Exploration Vanke Design Class

2021/07/02 18:59

行思课堂

万科设计课堂

Vanke Design Classroom

Experiential Career Exploration

在我们日常生活中,设计随处可见:一栋楼房,一座公园,一间书房……什么是设计?设计是单独存在的吗?设计体现在哪些方面?

Design exists everywhere in our daily life, such as a building, a park and a book room. So, what is a design? Does it exist alone? What are the aspects of it?

在这个为期两天的行思课堂中,Vanke地产设计的设计师们将理论与实践相结合,围绕地产设计主题展开本期设计课堂。

In our two-day Experiential Career Exploration, the teachers from Vanke Design Department and Real Estate Department will focus on the theme of real estate design by combining the theory with practice. (创意体验间仅供效果展示,非交付标准)

理论课

Theory Session

在房地产概述部分,地产的设计师老师引导同学们理解房地产是“居住,金融和投资三位一体化“,也向同学们展示了从2010年到2020年房地产行业的巨大变化。房地产行业是一个资源整合与再分配的行业,涉及了包括:土地,建筑材料,资金,专业人员经验,劳动力,品牌与商业,城市基础和公用配套设施。房地产投资浅谈里,老师介绍了房地产是如何从无到有、以及房地产相关的土地信息、项目踏勘、项目研判、市场调研、方案设计、投资预算、 拿地程序等,教会同学们通过提升销售额和控制成本的方式来提升利润空间,引导同学们认识房地产概念。

When introducing an overview of real estate to students, the teachers from Real Estate Department guided them to understand what the integration of living, finance and investment is, and also showed them a remarkable change in the real estate industry from 2010 to 2020. Real estate is about the integration and redistribution of resources, including land, building materials, capital, professional experience, labor, brand and business, urban infrastructure and public facilities. In terms of the investment in real estate, the teachers delivered a brief introduction on how the real estate develops from scratch, as well as real estate-related land information, project reconnaissance, project research and judgment, market research, scheme design, investment budget, and land procedures. In this process, students have learned to increase profit margins by increasing sales and controlling costs, and they were also guided to understand the concept of real estate.

浅谈房地产产品定位与策划中,万科设计的老师以目前市场上比较热销的某饮料为例,讲述其是如何打开了属于它的市场以及突破某可乐销售量的例子,使同学们对市场这个主题有了初步认识。其次,老师以大家熟悉的七宝万科为实例,向同学们介绍了什么是产品地位,其中有整体定位、商业定位、功能定位、社群定位以及档次定位。

In the process of real estate product positioning and planning, the teachers from Vanke Design Department took a certain beverage that is popular in the market as an example, describing how it opened its market and surpassed the Coke in sales, so as to make students have a preliminary understanding of the theme of market. In addition, the teachers also made an introduction of the definition of product positioning which includes overall positioning, commercial positioning, functional positioning, community positioning and grade positioning by giving an example of Qibao Vanke Mall, a well-known square.

建筑师的不同凡“想”里, 同学们目睹了知名建筑设计师运用自然界的生物为主题建造出来一系列的建筑,来向世人展示永恒的这个概念。景观设计概述中老师引用了皮特沃克先生的一句:”景观是建筑之间的一切”来对景观进行解读,一下子打开了同学们的思路。不仅如此,设计者还可以用景观来讲述一个故事。

Through the incredible thinking of architects, students witnessed a series of buildings built by famous architects using natural creatures as themes to demonstrate the concept of eternity. In the overview of landscape design, teachers quoted a sentence that “landscape is everything between buildings” by Mr. Peter Walker to interpret the landscape, which suddenly broadened the students’ minds. Moreover, designers can also tell a story with a landscape.

室内设计概述就更加有趣了,一个形象的比喻则是“将一间房子比喻成一个盒子,只要你摇一摇,所有会掉下来的东西就属于室内设计

When it came to the overview of interior design, there was a vivid metaphor that a house is a box, and everything that falls when you are shaking it belongs to the interior design.

–什么是室内设计?

–So, what is interior design?

除了住宅设计,还包括软装陈设、多媒体、灯光、商场设计等。

Besides residential design, it also includes soft furnishings, multimedia, lighting, shopping mall design.

— 什么室内设计管理?

— What is the interior design management?

洞察客户的需求,设计一个美且好用的空间,实现销售目标。考虑运营、成本、材料、工艺、工程等等维度整合。

It requires a keen insight into customer needs to design a beautiful and easy-to-use space and achieve sales targets. The integration of operational, cost, material, process, engineering, and other dimensions should be taken into consideration.

–万科室内产品价值主张:

–Vanke’s interior product value proposition:

以人为本的住宅体验,审图科技、健康、高效便捷、场景展示等住宅的空间设计

Creating the human-oriented residential experience, and carefully considering designing a residential space which integrates technology, health, efficiency and convenience and scene displays

探索课

Exploration Session

同学们实地考察了位于静安区的中兴路一号。地产的老师告诉同学们中兴路一号是由世界著名建筑大师理查德·罗杰斯(Richard Rogers)的事务所 RSHP打造,承袭高技派建筑的特性,以双线十字承重结构缔造约270度全景天际的云端视界;景观规划由Gillespies景观事务所及LANDAU朗道国际设计携手献映,会所由如恩设计研究室(Neri&Hu)倾力造就,是具有大师联袂、业态融合、规划的国际综合住区。

Students visited Oriental One in Jing’an District. The teachers from Real Estate Department told students that Oriental One was designed by RSHP, the firm of world-famous architect Richard Rogers. This masterpiece is featured by high technology, which creates a 270-degree panoramic cloud horizon with a double-line cross load-bearing structure. In addition, the landscape planning is completed by Gillespies and LANDAU. The club is created by Neri&Hu. Therefore, Oriental One is an international mix-used residential area with master collaboration, business integration and planning.

带着这么强大的背景,同学们也来到了样板房内进行实地的体验,站在顶层的落地窗前只听见同学们一阵阵惊叹。从窗外望去,老城区的斑驳还依稀可见,这也激起了一部分对建筑和城市规划有兴趣的孩子们进行了思考。

Having known such strong background information, students also came to the model room for an on-the-spot experience. Standing on the top floor of the French window, they were all in great amazement. Outside the window, dimly visible old town set a group of students who are interested in architecture and urban planning thinking.

Emily Li在参观了中兴路一号之后,她认为今天学到的知识可以运用于其他的领域:

作为产品经理,需要把握市场趋势,发现客户群体的需求,通过产品来满足需求;同时也要注重沟通能力,好的沟通能力能够拉近距离,建立信任感。

在设计方面,设计师告诉我们设计要打破常规理念和现有模式,不管创造革新。在材料的使用上,注重环保,回馈大自然与地球。

After visiting Oriental One, Emily Li believed that what she learned today can be applied to other fields.

A product manager needs to grasp the market trend, know the needs of customer groups and meet their needs with quality products. In addition, the product manager should be good at communication, because good communication skills can narrow the distance and build a sense of trust with customers.

In terms of the design, designers told us that design is about breaking normal ideal and existing modes for creation and innovation. They prefer to use environmentally friendly materials to repay nature and Earth.

随后同学们来到了位于嘉定的莱茵半岛,在总设计师的带领下,同学们了解到房屋以及整个社区建造里所体现出的万科注重细节的这个特点。比如,根据不同年龄段,身体所需的不同舒适温度,整个房子里不同区域的温度都有不同的设备来帮助人们来实现,例如厨房清凉系统,沐浴暖风系统,对噪音的处理可以细致到门锁的设计和材料运用上等等,真是令大家叹为观止。

Students then came to the Rhine Peninsula in Jiading. Under the leadership of the chief designer, they learned about Vanke’s attention to details in the construction of the house and the whole community. For example, considering that people of different ages require different comfort temperatures, various devices are installed in different parts throughout the house, such as a cooling system in the kitchen, and a shower warm air system in the bathroom. Moreover, the treatment of noise can be detailed in the design of the door lock and the use of materials. All these made everyone amazed.

实践课

Practice Session

土地竞拍这个过程是同学们实践的第一步,同学们参与进了“模拟城市游戏”这个环节。

The land auction process was the first step for students to participate in practice, and they also took part in the “SimCity Game”.

每7名同学分为一组配备一名万科的设计顾问老师。而每个组员也都有一个属于自己的身份,包含:CEO, 投资发展,研发策划,景观设计,室内设计。

Each group of 7 students was assisted by a design consultant teacher from Vanke. Each team member has his or her own identity, including the CEO, investor, R&D planner, landscape designer and interior designer.

每组拿到了四个地块的基本信息,

Each group obtained the basic information of four lands.

地块A:设计“理想生活单元拼图”

Land A: To design an “Ideal Living Unit Puzzle”

地块B:设计“理想中的青年公寓”

Land B: To design an “Ideal Youth-targeted Apartment”

地块C:设计“理想中的居住社区”

Land C: To design an “Ideal Residential Community”

地块D:设计一个“自己的家”

Land D: To design a “House of Our own”

在规定的时间内竞拍以上土地。整个过程除了需要大家充分运用大家吸收到的理论知识,同时考验小组的协作能力以及CEO的决策能力。

They were asked to bid for the land within a specified period of time. During the whole process, they needed to make full use of the theoretical knowledge they had mastered, and the teamwork ability and the decision-making ability of the CEO were tested.

同学们有的拿着笔记逐一核对,有的甚至拿出了随身佩戴的计算机进行计算,整个过程紧张又不失创意。

Some students took notes to check one by one, and some even took out their calculators to calculate, showing an intense and creative process.

最后,每组都拿到了心仪的地块。那么如何把这些地块实实在在设计成所需的场所呢?实地的考察这样的实践机会就显得是雪中送炭了。

At last, each group has obtained their desired land. So, how to turn these lands into physical places? The practical opportunity of on-the-spot investigation appears to be timely assistance.

实践的压轴场则是将模拟城市游戏搬回到教室内,各个组在万科设计顾问的带领下,在短短三个小时里充分研究各自的地块,各司其职,集思广益都期待以最好的价格卖出各自设计房子。

The final stage of the practice was to bring this Game back to our classroom. Under the leadership of Vanke design consultants, each group fully researched into their own lands in three hours by performing their own duties and collecting ideas to sell their designed houses at the best price.

Fiona Yu是“一亩三分地”小组的景观设计:

Fiona Yu was a landscape designer of ‘一亩三分地’(The name of the student group)

向上滑动阅览

我们组的设计中,采用了中心湖的方式,设计理念来源于“莱茵半岛”。这是一个德式小镇,有公寓楼也有别墅。主打的是城市森林和环保。首先这个楼盘的总设计师给我们讲解了这边的地块。其实在刚刚来到这个售楼中心的时候,我在想这么偏远的房子怎么会有人买呢,但是当总设计师给我们讲解了这个楼盘的整个理念和设计后,我觉得这个楼盘的确值得购买。值得庆幸的是这个楼盘已经开盘了,并且全部卖掉了。这里的绿化做的非常好,尤其是小区中间的那个自然湖。让我记忆最深刻的是,总设计师告诉我们他们清理这边的水质时,并没有用化学物品而是用最环保的方式让它自我清洁——投放微生物。其实在上海这个快节奏的城市中可以居住在这样一个环境好的地方是不错的。

We designed a central lake, and this concept originated from Rhine Peninsula. It’s a German-style town with apartments and villas, which embodies the theme of the urban forest and environmental protection. At first, the chief designer of the building explained to us the land there. In fact, when I came to the sales center, I was wondering why someone bought such a remote house. However, I changed my idea into that the building was really worth buying after the chief designer explained the whole concept and design of the building to us. Fortunately, the building opened and was sold out. The landscaping here was well-designed, especially the natural lake in the middle of the community. What impressed me deeply was that the chief designer shared with us that when they cleaned up the water here, they chose the most environmentally friendly way by using microbes to realize self-clearing instead of using chemicals. To be honest, in spite of the fast pace of life in Shanghai, it is a good choice to live in such a good environment.

于是在我们竞拍到的地块景观设计中,我们想要给住户们营造清新自然的居住环境,中心湖就尤为重要,当然我们还有人车分离的设计、以及适合不同家庭的住宅设计。值得一提的是我们还搭建了楼盘的3D模型。我负责总体设计的汇报演讲,很高兴我们组最后获得了其他两组的投票并最终获得了第一名。我觉得还是得益于我们的分工明确和指导老师的帮助。

For this reason, in the landscape design of the land we bid for, the central lake was particularly important in creating a fresh and natural living environment for the residents. Besides, we also designed the separation of people and vehicles, as well as the residential design suitable for different families. It is worth mentioning that we also built a 3D model of the building. As the speaker of our group for our overall design, I am very happy that we obtained the vote of the other two groups and finally won the first prize. I think we should credit this prize to our clear division of labor and our teachers’ guidance.

每个小组对自己拿到的地块进行调研,针对所在地以及周边环境,为地块设计功能用途,并向同学们和老师展示:

Students did researches of the land they had get, refered to the location and surroundings.  They designed the function, and presented to all:

Ms. Katie Fang 被同学们的热情感染:

Ms. Katie Fang was infected by students’ enthusiasm:

向上滑动阅览

两天的行思课堂,同学们参与活动的热情并没有因为天气的炎热或是次日的狂风暴雨而退却。我有很多个瞬间被同学们感动到,有路途上Joseph同学利用碎片化的时间背单词,课堂上Emily 一丝不苟的笔记,一天活动之后Winnie, Kate 同学积极为第二天的模拟城市游戏做规划。成果展示里Aaron, Charvin, Fiona 热情幽默地讲解,等等。两天的时间里,同学们明白了这世界上大部分我们使用的东西被设计出来之前都只是从一个想法开始,经过不断的加工和修整成了现实。那我们的未来又何尝不是呢?行思课堂的初衷不仅仅是激发学生的设计兴趣,同时也是鼓励同学们能够去尝试不同的经历,所有想法的碰撞和摩擦都在帮助我们找到自己真正的热爱做准备。同学们,Let’s make it happen.

In this two-day Experiential Career Exploration, our students maintained an enthusiasm for participating in the activity, regardless of the hot weather or the wild storm of the second day. There were many moments when I was touched by my classmates, such as Joseph memorizing words on the road, Emily taking meticulous notes in class, Winnie and Kate actively planning the SimCity Game for the second day after activities, as well as Aaron, Charvin, Fiona making presentations with great humor. Over the two days, our students realized that most of the things we use in the world were designed from an idea, then modified and refined into reality. It is also true of our future. This program is designed to stimulate our students’ interest in design and encourage them to experiment with different experiences. All the collision and friction of ideas prepare us to find our true passion. Let’s make it happen, my dear students.

两天的行思课堂只是高中生涯中的驿站之一,在这里同学们汲取能量,看到的学到的对职业探索有所启发。感谢万科设计部和地产的老师们对同学们倾囊相授宝贵的经验和知识,这也是同学们在行思课堂中收获的宝贵财富。

The two-day Experiential Career Exploration is just one of many activities in high school where students are energized and what they see and learn can inspire them in career exploration. I would like to thank the teachers from Vanke Design Department and Real Estate Department for sharing their valuable experience and knowledge with our students. This is also the valuable wealth they have gained in this program.

文:Ms. Katie Fang, Fiona Yu